About the Company

Founded in 2017, Gem is the modern, data-driven platform for enterprise-grade talent engagement and recruiting. The company helps organizations attract, nurture, and hire top talent with greater efficiency by integrating seamlessly with applicant tracking systems and providing advanced analytics and automation

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Beyond recruitment, Gem prioritizes employee recognition and retention through high-impact experiences. One of their flagship initiatives is President's Club—an exclusive, all-expenses-paid incentive trip designed to celebrate and reward their top-performing sales associates.

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Challenge

President's Club events are high-impact experiences designed to recognize and celebrate a company's top performers. For Gem, this meant curating an unforgettable retreat in Cabo, Mexico—without a dedicated events team to manage logistics.

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Lindsey Ackerman, Senior Executive Business Partner to the CEO, was responsible for organizing the entire event herself. With just eight weeks to plan and a remote workforce, she faced three major hurdles:

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• Venue Selection: How could she secure the perfect luxury location without an in-person visit?

• Event Scheduling: Could she craft a high-end itinerary that balanced relaxation, team-building, and celebrations?

• Limited Bandwidth: Would she be able to juggle event planning with her other responsibilities?

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Planning such an international retreat on a tight timeline presented significant logistical and operational hurdles. To guarantee a flawless execution and an unforgettable experience for attendees, Gem turned to Marco.

Solution

With a tight timeline and high expectations, Lindsey needed a partner who could anticipate challenges and execute seamlessly. Marco stepped in to handle every detail, ensuring a stress-free, high-caliber President's Club experience.

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At first, Lindsey was only going to call in Marco for a few details. But she wound up using them for everything. As she put it,

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"The Marco team definitely saved me."

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Marco's comprehensive support included:

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• Venue & Vendor Coordination: Secured luxury accommodations and curated premium experiences to match the prestige of a President's Club event. Given the importance of making the team feel special, Marco selected Nobu Los Cabos for its exclusivity and high-end offerings.

• Seamless Logistics: Managed everything from private transportation to VIP dining and entertainment, creating a smooth and celebratory retreat.

• Personalized Itinerary Planning: Crafted a customized schedule balancing relaxation, team bonding, and recognition events.

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The experience included:
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• Private Catamaran excursion to an island with open bar and catered lunch, plus water sports and snorkeling

• Private beach party with sunset bonfire and live music

• Exclusive poolside BBQ with private access to Nobu's swim-up bar

• Luxury spa treatments and gourmet dinners at top-tier restaurants

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As soon as an event detail was confirmed or changes had to be made, Lindsey got a text and an email from the Marco team.

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"There was a ton of transparent communication, and that made me feel so good about the event."